As I am writing this, I am sitting in an airport terminal for a final connection to San Antonio for the 2013 Texas Auto Writers Association (TAWA) Texas Truck Rodeo. Just as it sounds, it is an event where manufacturers submit their vehicles for review for the opportunity to become the official Truck of Texas. For truck and SUV manufacturers, approval of Texans is critical to sales of new vehicles. Motor Review is going to be on-hand for the festivities.
Last year’s winner was the new ’13 RAM 1500. This year, Chevrolet will be demonstrating the new Silverado pickup. Even though the new Ford F-150 won’t debut until the North American International Auto Show in Detroit, do not count out Ford’s chances as they typically dominate sales in the Lone Star State.
It is not limited to trucks. OEMs will have their SUVs and even commercial vehicles present and the awards cover a variety of categories. From Luxury SUV of Texas to Best Connectivity, there is really something for everyone and every manufacturer.
Everything is bigger and better in Texas; just ask any Texan! It is not a surprise that their automotive awards carry as much clout as they do with manufacturers, but the event is relevant to people outside the state. The state has extremely differing climates and exposes vehicles to extreme temperatures. If it can survive Texas, it can survive anywhere in the United States.
Look for updates throughout the event and reviews of some of the newest automotive hardware you or your family may be looking to purchase in the coming weeks and months.