The 2014 Ford F-150, just last quarter, was sold once every 42 second. That truck is the highest-volume vehicle in the United States. The F-150 has been Ford’s bread and butter vehicle for decades, and every time a new one comes along Ford has to make sure they maintain their customer base while still attempting to innovate. With strong competition from Tundra, Ram, and Silverado, the new F-150 has to be good. Now that the embargo is lifted, we get a solid look at Ford’s new Hercules (or is it Atlas?) and learn about its innovations.
700lbs. Nearly half a ton of weight has been removed from the F-150. That is NOT an insignificant amount, but is achieved through extensive use of military-grade aluminum. The truck has also bulked up. Aggressive looking and capable of towing more than ever, the 2015 F-150 appears ready to tackle any worksite and beat it into submission.
Technology is abound, including lane keep assist, adaptive cruise control, LED headlights and taillights, MyFord Touch, and a 360º camera. Finally, the F-150 features a power-locking rear tailgate, which will hopefully lower the amount of tailgate thefts nationwide. Other innovations include ramps to make it easier to load cargo into the bed integrated into the truck.
An all-new 2.7L EcoBoost will be available, and according to Ford “makes the power of a small V8.” We will have to wait and see with that engine, because Ford is not officially naming power figures. However, the fantastic 3.5L EcoBoost and simple-to-maintain 5.0L Coyote V8 is also still available.
We will be at the official unveiling and press conference later this morning, but for now browse over the new truck and let us know what you think in the comments!