BMW did not feature a Super Bowl commercial for the 2014 game, but they did decide to start airing a series of commercials during the 2014 Sochi Olympic games on NBC. The BMW i8 is the flagship of the BMW i Brand of vehicles, and is lusted after by gearheads and environmentalists alike. BMW’s “Hello Future” commercial features this flagship product. Sporting BMW’s eDrive system, the i8 has both a gasoline and an electric motor. Unlike hybrids like the Toyota Prius, the i8 is tuned for maximum performance. During this commercial, BMW is also showing off how truly futuristic the vehicle is.
For those who have not seen the BMW i8 in person, it is truly a thing of futuristic beauty. Old science fiction shows would depict future cars that looked a lot like current cars with some extra body work (see Back to the Future II). The i8 looks truly like it time warped back to grace our presence.
Arthur C. Clarke narrates this commercial, describing what he believes the future to be. He says that regardless of what happens, it will be amazing. Mr. Clarke was a science fiction author, often tasked with attempting to depict the future. He believed that if his predictions of the future were believable, then they were unlikely to happen. Only the truly unbelievable would have any chance of occurring.
Obviously, BMW is claiming that their vehicle was truly unbelievable when it was designed and talked about. While still not available for purchase, the $135,700 i8 will accelerate to 60mph in 4.4 seconds and achieve a 94mpg equivalent. That number rivals vehicles like the Ford C-Max Energi, which is not considered a performance vehicle at all.
We look forward to seeing more about the BMW i8 as it gets closer to launch. Until then, feel free to swoon over the commercial and pictures of BMW’s next supercar.