BMW is blitzing the 2014 Sochi Olympic games with a series of commercials featuring their i Brand line of vehicles. We have already taken a look at the “Hello Future” and “Shhh.” Now let’s take a look at “Sightings” featuring the futuristic i8 supercar. The i8 is actually a hybrid vehicle that has a gasoline engine as well as an electric engine. According to BMW, it’ll go from 0-60 in 4.4 seconds and reach 155mph. That would make it faster than most hybrids on the market today (except the versions from McLaren, Ferrari, and Porsche). The i8 is also quite a looker, mixing some traditional supercar elements with a completely futuristic shape.
For people who have never laid eyes on the i8, it would be a car that could be difficult to describe. The commercial features people attempting to describe what they saw drive by. It does have a bit of an Area 51 UFO sighting feel to it, but BMW is trying to drive the point home that it is a vehicle that is designed unlike any other vehicle on the road.
The i8 will start at a cool $135,700 when it goes on sale later this year. Although it has similar performance to the Tesla Model S P85, the i8 will have an infinite range due to the gasoline engine that is on board. For those who want to live entirely off of petrol, the i8 will fully charge in less than 2 hours on a Level 2 home charger. Under the current miles-per-gallon-equivalent testing that is currently used, the i8 should obtain a 94mpg rating on the window sticker.
We look forward to seeing more about BMW’s hybrid supercar as the launch approaches, but in the meantime feel free to check out our photos and enjoy the commercial!