Ford has not officially announced pricing on the 2015 F-150, but we don’t expect a major increase of the 2014 model. Aluminum is more expensive for Ford to produce, but we expect the company to take less profit per vehicle than to raise the price. As aluminum truck sales increase, the quantities of scale will lower the cost of aluminum and increase Ford’s profit margins.
However, now might be the right time to start looking at a 2014 model if you’re interested in one. Loaded with options, Ford’s incentives page gives us an idea of deals we expect to see all the way up to the launch. On some models Ford is offering 0% financing and cash back. On others they are offering $5000 in total cash off the truck. Even though these incentives carry an expiration date, we expect Ford to continue to offer similar deals up until launch.
Ford and their dealerships do not want 2014 models sitting on the lot with 2015s. At that point they will have to take steep discounts to sell the 2014, which they don’t want to do. Expect to see strong promotions from Ford and your local dealership to shed the 2014s before they have to lose their butts on a sale once the 2015s are out.